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Annuncio: Internal Dental Marketing - Undone Treatment... Done Marketi
Inviato: Mims @ Mar Dic 03, 06:55:26
Internal Dental Marketing - Undone Treatment... Done Marketing Articles | August 2
, 2008
You have a potentially untapped resource for production just sitting there in your filing cabinet; all of those people that have already been in to see you, and have not yet completed their treatment. You know the patients that I'm talking about. Get them back in, and boost your production rate for this month.


One of the most aggravating things for a dentist, I might imagine, is having all that undone treatment sitting in files. Hundreds of thousands of dollars ? in some cases probably millions. Just sitting there, needing to be done; patients in need. But, what happens to it?


For 99.9% dental practices
, nothing. Nada. Zero. Zilch.


In my years of coaching, consulting and working with thousands of dentists, I've heard of many different ways to manage this most annoying and gut-wrenching problem. (What? You're not gut-wrenched to think of all that undone treatment? You should be!)


There is a method, or system to handle it. Let me give you a few examples. One is right for you. Personally, I'd do all of them until I figured out how to properly work them.


No. 1 ? Call the people who have undone treatment. Yeah, imagine that! A FREE call! And guess what? You'll close a TON of treatment because of it. Additionally, it puts the responsibility squarely where it belongs (my opinion
, mind you): on the doctor and staff. You see, you are doing your patients a disservice by NOT having them complete necessary treatment. Cosmetics are a different story and require a different approach. But, for general health reasons, you should do what it takes to get your patients moved to the decision ? Yes, I am going to get that treatment done. It's all done by script, so there's nothing that cannot be copied or duplicated by any staff member with idle time.


No. 2 ? A first-class, hand-addressed letter. Yes
, I am a fan of letters. Similar to the call, except, people don't usually screen mail with the same scrutiny that they may screen calls. Put together a basic letter reminding them of the importance of completing their treatment, then adjust it for particular cases. Try to make it as personable as possible. This gives the sense that you truly care about them, as a person, and not just the money that you plan to get from them. This is also another aspect of building relationships with your patients. This, we all know
, is crucial.


No. 3 ? Education. Another easy one. If your patients aren't accepting treatment and if money isn't the problem (they drive new cars don't they? And what about the new TV for Christmas? Get on their level!), then you need to educate them more. Do what it takes, morally, ethically and legally to move your patients to the right decision. And just ask them, "If not now, when? It's only going to get worse, as will the pain!" I mean
, with all the tools and technology at your disposal, including sedation, air abrasion, and so on, they don't have an excuse!


No. 4 ? Offer them an opportunity to pay over time. And keep on presenting this as an option. If they can pay $75 a month for 6 months, then let them do it! Systems control your success or failure in this arena. There are great companies out there that can help you in this area, and they offer great rates to dentists.


No. 5 ? Finally
, do nothing. If your results are already so good and you're not ticked at yourself for all the undone treatment sitting in that filing cabinet, then do nothing. Or, maybe you have adequate patient flow and you're just not worried about it, then that's okay too.

However, if you want more production, get all those people back in your chair! Even if things are going "okay" in your practice, why not make things "great"? Have a production record breaking month! You know you want to. Just make it happen.
Nature is vast and transcends the limits of imaginations. Everything in this world is a part of nature. From heavenly bodies like galaxies to minuscule objects like dust particles
, nature is one with everything. A true definition of Nature's omnipotence is a fool's errand but there is an aspect of nature that is defined well: its omnipresence. And as with things ubiquitous, Nature too has a million secrets nestled gently in its heart.


From time immemorial, people have been trying to emulate the mysterious ways of nature. Scholars have tried to decrypt its secrets, early technicians have tried to study and implement the characteristics of some of Nature's progeny and researchers have tried to decipher the working of some of its finer details. None of them, however, have succeeded completely.


However, there have been offshoot branches that follow the detailing of Nature's work closely. In medicine
, Ayurveda is one such branch that derives its principles and modus operandi from the working of Nature. It utilises the properties of countless herbs found in the laps of rivers and mountains and uses them to brew potions and medicinal doses. Ayurveda is very ancient and has evolved to become quite effective in the modern times.


In the field of Ayurveda, lots of scholars have done noble and lasting work. Some of them have tackled grave afflictions while some have confined themselves to the remedies for minor ailments, but everyone has made an impactful contribution to Ayurvedic practices. Kairali, has very effectively combined Ayurveda with the urban lifestyle to deal with modern day ailments and diseases. Kairali has seen some of the most astonishing discoveries in this field and has established itself as a leading home for Ayurvedic therapy.


KAIROIL- an Ayurvedic hair oil is one of the few astounding potions prepared here by the experts. An.


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